In Vincent Hazleton’s public relations process model (as discussed by Kelly P. Werder), how are strategic communication messages best conceptualised?单项选择题

A

Tactical communication artefacts used only at the implementation stage of a campaign

B

Marketing outputs produced after managerial decisions have already been made

C

Neutral channels for transmitting objective information between organisations and publics

D

Symbolic organisational resources that organisations strategically deploy to influence their environment and achieve organisational goals

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