If an organization sets out to increase its share of the snack food market by 10 percent during the next eight years, what kind of goal is the organization setting?

Question

BlackTom AI · Accepted Answer

An eight-year time horizon indicates a long-term goal because long-term goals cover multi-year periods and focus on broad, strategic outcomes.

1. Relevant knowledge points and concepts
- Time horizon classifications: short-term goals typically cover less than one year (operational tasks), intermediate or tactical goals usually cover one to a few years (1–3 years), and long-term goals cover multiple years (commonly 3–5 years or more) and are strategic in nature.
- Goal types: strategic/long-term goals set the organization’s direction (market share, growth targets), whereas tactical or operational goals translate strategy into nearer-term actions.

2. Step-by-step reasoning
- Step 1: Identify the time frame in the question: eight years.
- Step 2: Compare this timeframe to standard goal horizons: 8 years is well beyond short-term and intermediate time spans and fits the multi-year strategic category.
- Step 3: Identify the nature of the objective: increasing market share is a strategic, organization-level outcome rather than a day-to-day operational task.
- Step 4: Match time frame and nature to goal type: multi-year, strategic → long-term goal.

3. Intermediate “calculation” steps (time comparison)
- Short-term threshold: ≤ 1 year → 8 years > 1 year (not short-term).
- Intermediate/tactical threshold: ~1–3 years → 8 years > 3 years (not intermediate).
- Long-term threshold: ≥ 3–5 years → 8 years ≥ 3–5 years (fits long-term).

4. Why the correct answer is correct
Increasing market share by 10% over eight years is both strategic (market position) and multi-year. That combination is the defining characteristic of a long-term goal, so option E correctly labels this objective.

5. Why the other options are incorrect
- A) Short-term goal: incorrect because short-term goals are typically within a year and focus on immediate operations, not an eight-year plan.
- B) Intermediate goal: incorrect because intermediate goals cover a few years (commonly 1–3) and do not span eight years.
- C) Organizational goal: this is a generic category (any goal of the organization) but does not specify the time horizon; the question asks for the kind by timeframe, so this is not the best answer.
- D) Tactical goal: tactical goals are mid-range and implement strategy in nearer terms; they are not multi-year strategic targets like an eight-year market-share objective.

6. Conclusion
The correct classification is E) A long-term goal, which matches the provided answer.

If an organization sets out to increase its share of the snack food market by 10 percent during the next eight years, what kind of goal is the organization setting?单项选择题

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