A global strategy, in the context of international business, is best defined as:

Question

BlackTom AI · Accepted Answer

A global strategy is a plan for competing in multiple national markets that addresses how to balance integration and local responsiveness.

1. Relevant knowledge points and concepts
- Global strategy sits on the integration–responsiveness (I–R) spectrum in international business: "integration" means standardizing products, centralizing operations, and exploiting economies of scale across countries; "local responsiveness" means adapting products, marketing, and operations to fit local tastes, regulations, and conditions.
- Related typology (Bartlett & Ghoshal): global, international, multi‑domestic, and transnational strategies differ by emphasis on global efficiency versus local adaptation. A firm’s global strategy defines how it will coordinate across markets and the degree of standardization versus adaptation.

2. Step‑by‑step reasoning
- The phrase “competing in multiple national markets” excludes purely domestic strategies, so any correct definition must be international in scope.
- The core managerial choice for international firms is how much to standardize (integration) versus how much to adapt (local responsiveness).
- A global strategy therefore is not simply exporting or domestic planning; it is the set of choices and plans that determine that balance across markets.

3. Calculations
- None required for conceptual definitions.

4. Why the correct answer is correct
- The chosen option explicitly states the international scope and identifies the central trade‑off (integration vs local responsiveness). That precisely captures the essence of what managers decide when crafting a global strategy: how centralized coordination and global efficiencies will be weighed against the need to tailor offerings to local conditions.

5. Why other options are incorrect
- “A domestic growth strategy that prepares a firm for eventual international expansion” is about domestic planning and preparation, not a strategy for competing across nations.
- “A strategy focused exclusively on exporting products to foreign markets” is too narrow — exporting is one mode of entry but does not address coordination, adaptation, or the integration–responsiveness trade‑off.

6. Conclusion
The correct answer is: “A plan for competing in multiple national markets that addresses how to balance integration and local responsiveness,” which matches the provided answer.

A global strategy, in the context of international business, is best defined as:单项选择题

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