According to Mintzberg's typology, a manager who decides to expand internationally to obtain new customers is a(n)

Question

BlackTom AI · Accepted Answer

When evaluating Mintzberg's typology of managerial roles, we look at the core function each role serves in an organization.
Option 1: liaison. A liaison is primarily about establishing and maintaining interpersonal relationships across different units or externals to facilitate information flow. This is more about networking and coordination than making strategic market expansion decisions.
Option 2: entrepreneur. This choice aligns with the description given: a manager who decides to expand internationally to obtain new customers is acting as an entrepreneur within the organization, pursuing opportunities, initiating change, and driving growth through venturing into new markets. This reflects the proactive, opportunity-seeking aspect of entrepreneurial behavior in Mintzberg’s framework.
Option 3: figurehead. The figurehead role involves ceremonial duties and representing the organization at formal events. It does not capture the strategic initiative of expanding into international markets for customer acquisition.
Option 4: disseminator. A disseminator spreads information within the organization to subordinates and peers. While important, it does not describe the external expansion initiative aimed at new customers.
Option 5: negotiator. The negotiator role involves bargaining and securing favorable terms with external parties. While expansion may require negotiation, the core action described—deciding to expand internationally to obtain new customers—fits better with entrepreneurial action rather than a pure negotiation role.
In summary, the act of recognizing an opportunity in a new market and initiating expansion to capture new customers is fundamentally an entrepreneurial move within Mintzberg’s taxonomy, whereas the other roles emphasize internal liaison, ceremonial presence, information dissemination, or bargaining rather than opportunity pursuit.

According to Mintzberg's typology, a manager who decides to expand internationally to obtain new customers is a(n)单项选择题

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