Background Bliss & Bloom, an organic oat milk ice cream brand, currently sells its 1000-gram tubs through leading supermarkets. Product Packaging Each tub is labelled as follows: Bliss & Bloom Organic Vanilla Oat Milk Ice Cream: Where Bliss Meets Nature – 1000g Target Market Consumers who avoid dairy for health or ethical reasons. They have limited discretionary income. They seek value-for-money plant-based ice cream. Problem The CEO is concerned about a 3% increase in the price of organic oats over the past financial quarter, which has raised production costs. The company must now decide whether to increase product prices or find ways to reduce production costs. Potential Solutions The CMO (Chief Marketing Officer) suggests using the just noticeable difference (j.n.d.) concept to determine how changes could be made while maintaining consumer satisfaction. She presents a number of options which are outlined below. However, the CEO (Chief Executive Officer) questions whether all the options are ethical and appropriate to the target market. Instructions Carefully read the information above, paying particular attention to the target market and product labelling. Next, select the CMO's options that reflect appropriate use of the just noticeable difference (j.n.d.) concept. Multiple responses are permitted. However, marks will be deducted for selecting incorrect responses.多项选择题

a. Maintain the existing label (Bliss & Bloom Organic Vanilla Oat Milk Ice Cream: Where Bliss Meets Nature – 1000g) but replace organic oats with non-organic oats. Since taste differences are expected to be below consumers' j.n.d., the change would likely go unnoticed. This switch in the type of oats used will reduce production costs and keep the product at the same price.

b. Reduce the tub size and weight from 1000g to 820g while maintaining the same price. This change in weight is below consumers j.n.d. The product composition would not change. The new label would read:Bliss & Bloom Organic Vanilla Oat Milk Ice Cream: Where Bliss Meets Nature – 820g

c. Increase the price above consumers' just-noticeable difference (j.n.d.) while also updating the product labelling to emphasise its premium quality and justify the extra cost. The new label would read: Bliss & Bloom Organic Vanilla Oat Milk Ice Cream: Where Bliss Meets Nature – Crafted with 1000g of the Finest Organic Ingredients

d. Replace the use of organic oats with non-organic oats and update the label to read: Bliss & Bloom VANILLA Oat Milk Ice Cream: Where Bliss Meets Nature – Crafted with 1000g of the Finest Organic Ingredients Since taste differences are expected to be below consumers' j.n.d., the change would likely go unnoticed. This switch in the type of oats used will reduce production costs and keep the product at the same price.