Hooper's Store, a luxury motorcycle company, sells the same motorcycles and offers the same superior services in both its home country and foreign markets. The market in which it operates faces low pressures for both local responsiveness and cost reductions. Which of the following strategies within the cost-responsiveness framework does Hooper's Store most likely pursue?单项选择题
A
a multidomestic strategy
B
a transnational strategy
C
a global-standardization strategy
D
an international strategy

Question

Hooper's Store, a luxury motorcycle company, sells the same motorcycles and offers the same superior services in both its home country and foreign markets. The market in which it operates faces low pressures for both local responsiveness and cost reductions. Which of the following strategies within the cost-responsiveness framework does Hooper's Store most likely pursue?单项选择题

A

a multidomestic strategy

B

a transnational strategy

C

a global-standardization strategy

D

an international strategy

BlackTom AI · Accepted Answer

An international strategy emphasizes transferring a firm’s distinctive competencies and products developed at home to foreign markets with minimal local adaptation.

1. Relevant knowledge points and concepts
- The cost-responsiveness framework classifies international strategies by the pressures firms face for local responsiveness (need to adapt products/services to local tastes) and for cost reduction (need to lower costs through standardization and scale).
- The four canonical strategies: multidomestic (high local responsiveness, low cost pressure), global-standardization (low local responsiveness, high cost pressure), transnational (high on both), and international (low on both).
- An international strategy typically involves centralized R&D and marketing, exporting or licensing, and replicating home-country products and services abroad.

2. Complete reasoning process step by step
- Step 1: Identify pressures given in the question: both local responsiveness and cost reduction pressures are low.
- Step 2: Match these pressure levels to the framework: low-local-responsiveness & low-cost-reduction → corresponds to the international strategy quadrant.
- Step 3: Check firm behavior described: Hooper’s sells the same motorcycles and offers the same services in both home and foreign markets, indicating minimal adaptation and replication of home-country offerings—consistent with an international strategy.

3. Intermediate steps shown
- Low local responsiveness means little need to tailor product features, branding, or service to each market.
- Low cost-reduction pressure means the firm is not under intense pressure to drive global scale efficiencies or aggressive cost-cutting.
- Therefore, the firm leverages home-country capabilities and transfers them abroad rather than redesigning products or restructuring operations to cut costs.

4. Why the correct answer is correct
- The international strategy matches both the environmental conditions (low pressures) and the firm’s described behavior (same product/services across markets). Centralized control and minimal adaptation are defining traits that fit Hooper’s Store.

5. Why other options are incorrect
- Multidomestic requires high local responsiveness (not present).
- Transnational requires high pressures for both local responsiveness and cost reduction (not present).
- Global-standardization requires high cost pressures to justify global scale and standardization (not present).

6. Conclusion
- Therefore, the correct strategy is an international strategy, which matches the provided answer.

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