A recent study in your reading suggested that ______ spend 13% more than an average customer and refer business equal to 45% of the money they spend.

Question

BlackTom AI · Accepted Answer

Influencers are the customers who both spend slightly more than average and generate a disproportionate share of referred business, so they match the study’s numbers.

1) Relevant knowledge points and concepts
- Influencer marketing: individuals with social reach who generate word-of-mouth referrals.
- Customer segments named in the options: adopters (early users), influencers (those who sway others), high rollers/whales (very large spenders).
- The question gives two quantitative clues: spend 13% more than an average customer, and produce referrals equal to 45% of their own spend.

2) Step-by-step reasoning process
- Match the behavior described (moderately higher spend + large referral effect) to the segment name that typically both spends and drives others’ purchases.
- “Influencers” by definition create referrals and word-of-mouth; studies often show influencers spend a bit more themselves and produce substantial referred revenue.
- “Adopters” refers to early adopters of products — they may adopt early but aren’t defined by producing referral business equal to nearly half their spend.
- “High Rollers” or “Whales” imply very large spenders, not necessarily people who generate referral business at 45% of their spend.

3) Calculations / intermediate steps (example to illustrate the numbers)
- If an average customer spends $100, someone who spends 13% more spends $100 × 1.13 = $113.
- Referrals equal to 45% of their spend: $113 × 0.45 = $50.85 of referred business per influencer (illustrating the substantial referral effect).

4) Why the correct answer is correct
- The label “Influencers” directly corresponds to people who both spend more than average and produce outsized referral value. The descriptive statistics (13% higher spend and 45% referral-to-spend ratio) are classic metrics used to quantify the impact of influencer customers.

5) Why the other options are incorrect
- A. Adopters: Focused on timing of adoption, not necessarily high referral generation relative to their spend.
- C. High Rollers: Suggest much larger individual spend but do not imply they refer business equal to 45% of their spend.
- D. Whales: Similar to High Rollers — large spenders, not defined by producing nearly half their spend in referred revenue.

6) Conclusion/confirmation
- Therefore, the correct choice is B. Influencers, which matches the provided answer.

A recent study in your reading suggested that ______ spend 13% more than an average customer and refer business equal to 45% of the money they spend.单项选择题

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