A firm wants to become more transnational. Which organisational move is most consistent with Bartlett and Ghoshal’s argument?

Question

BlackTom AI · Accepted Answer

A transnational firm simultaneously pursues global efficiency, local responsiveness and worldwide learning, so its structure must combine differentiated local capabilities with strong cross-border integration rather than pure centralization or pure autonomy.

1) Relevant knowledge points and concepts
- Bartlett and Ghoshal’s typology: multinational (decentralized), global (centralized), international (home-based), and transnational (networked). 
- A transnational strategy requires simultaneously: global integration, local responsiveness, and global learning/knowledge sharing. Organizationally this means differentiated roles, interdependence, and strong integrative mechanisms (lateral coordination, cross-border teams, centers of excellence), not just top-down hierarchy.

2) Step-by-step reasoning
- If a firm wants to be transnational it must avoid the two extremes: full local autonomy (which sacrifices global efficiency and learning) and full centralization (which sacrifices local adaptation and responsiveness). 
- The transnational solution is a hybrid: give units specific, differentiated roles (e.g., one subsidiary excels in R&D, another in manufacturing), but connect them through integrative processes so expertise flows and units coordinate.

3) Calculations / intermediate steps
- (No numerical calculations apply.) Conceptually: Transnational = local responsiveness + global efficiency + knowledge integration. Organizational move must satisfy all three simultaneously.

4) Why the correct answer is correct
- Option c prescribes differentiated but interdependent roles and integrative processes rather than relying solely on hierarchy, which directly implements Bartlett & Ghoshal’s prescription for a transnational network that balances autonomy and coordination and fosters worldwide learning.

5) Why the other options are incorrect
- Option a (full subsidiary independence) describes the multinational model—high local responsiveness but weak global integration and learning. 
- Option b (concentrate all strategic knowledge at HQ) describes the global/centralized model—strong integration but poor local responsiveness and limited subsidiary initiative.

6) Conclusion
- Therefore the best organisational move is option c: Create differentiated but interdependent roles across units and link them through integrative processes rather than relying only on hierarchy. This matches the provided correct answer.

A firm wants to become more transnational. Which organisational move is most consistent with Bartlett and Ghoshal’s argument?单项选择题

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