In China, Starbucks is standardizing its operations while simultaneously decentralizing some decision-making responsibility to local levels to meet customers' tastes. Starbucks is following the __________ international corporate-level strategy.

Question

BlackTom AI · Accepted Answer

Standardizing operations for efficiency while decentralizing decision-making to meet local tastes combines global integration and local responsiveness—this describes the transnational strategy.

1. Relevant knowledge points and concepts
- International corporate-level strategies typically include: global (high global integration, low local responsiveness), multidomestic (low global integration, high local responsiveness), and transnational (high global integration and high local responsiveness). “Differentiation” is a generic business-level strategy (product/market positioning), not a standard international corporate-level configuration.

2. Step-by-step reasoning
- Step 1: Identify the two behaviors in the scenario: (a) “standardizing its operations” and (b) “decentralizing some decision-making responsibility to local levels to meet customers’ tastes.”
- Step 2: Map each behavior to the strategy dimensions: standardization → global integration/efficiency; decentralization for local tastes → local responsiveness/adaptation.
- Step 3: Determine which strategy requires both high integration and high responsiveness simultaneously.

3. Calculations/intermediate steps
- No numerical calculations are required. The logical mapping is: standardization (integration) + decentralization for local adaptation (responsiveness) → combined requirement.

4. Why the correct answer is correct
- The transnational strategy explicitly aims to achieve global efficiencies (standardized systems, shared processes) while simultaneously allowing local subsidiaries the autonomy to tailor offerings and decisions to local market conditions. Starbucks in China standardizes core operations (brand, processes, supply chain) yet permits local-level decisions (menu items, store formats, local marketing) — the hallmark of transnational design.

5. Why the other options are incorrect
- a. Multidomestic: emphasizes decentralization and adaptation but lacks the strong standardization/integration component described.
- b. Differentiation: is a product-level competitive strategy, not an international corporate-level configuration combining integration and responsiveness.
- d. Global: emphasizes standardization and central control but not the decentralization/local responsiveness present in the scenario.

6. Conclusion
- Therefore, the correct international corporate-level strategy is c. Transnational, which matches the provided answer (Transnational).

In China, Starbucks is standardizing its operations while simultaneously decentralizing some decision-making responsibility to local levels to meet customers' tastes. Starbucks is following the __________ international corporate-level strategy.单项选择题

类似问题

A transnational strategy attempts to achieve:

A firm wants to become more transnational. Which organisational move is most consistent with Bartlett and Ghoshal’s argument?

[Capstone] Consider a firm that began with an international strategy but is now losing market share to lower-cost global competitors while also facing demands for local product customization. What strategic evolution is MOST appropriate?

In the transnational strategy, the flow of skills and product offerings should be multidirectional -- from home to subsidiary, from subsidiary to home, and from subsidiary to subsidiary.

Caterpillar's strategy of centralizing component manufacturing for scale economies while maintaining regional assembly plants for local customization best represents which international strategy?

P&G's shift from an international strategy to a transnational strategy in the 1990s-2000s was primarily driven by:

Which of the following is pursuing a transnational strategy?

What was the world's first widely adopted biodiversity policy?

更多留学生实用工具

智能学习助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单