If an organisation is trying to serve potential or less-known consumer needs, it is most likely using a _______________ approach to planning.

Question

BlackTom AI · Accepted Answer

A "stretch" approach to planning deliberately pushes an organisation beyond its current resources, capabilities, and known markets in order to identify and serve latent, potential, or less-known consumer needs.

Relevant knowledge points and concepts:
- Latent or less-known consumer needs are needs not yet fully expressed or recognized by the mass market; serving them typically requires innovation, experimentation, and willingness to take risk.
- Planning approaches: "Stretch" emphasizes ambition, capability expansion, and exploring new opportunities; "Fit" emphasizes aligning strategy to existing capabilities and known market demands; "Rational" emphasizes systematic, data-driven decisions based on existing information; "Irrational" implies lack of coherent planning and is not a recognized strategic approach.

Step-by-step reasoning:
1. Define the target scenario: the organisation aims to serve potential or less-known consumer needs—these are uncertain, emerging, and may require new capabilities or business models.
2. Determine which planning approach suits exploration of uncertainty: a planning mode that encourages resource reallocation, capability building, experimentation, and strategic ambition is required.
3. Evaluate option "Stretch": it explicitly connotes stretching resources and capabilities to explore beyond current markets and to address unmet or nascent needs. That matches the requirement to serve potential/less-known needs.
4. Evaluate "Fit": this seeks congruence between strategy and current capabilities/markets—good for exploiting known needs, but not for pioneering unknown ones.
5. Evaluate "Rational": while rational planning is data-driven and systematic, it relies on existing information; it is less suited when needs are latent or poorly defined because data may not yet exist.
6. Evaluate "Irrational": not a valid strategic choice for purposeful planning; it contradicts the goal of intentionally serving emerging needs.

Why "Stretch" is correct:
- Serving less-known needs typically demands stretching present competencies, experimenting with offerings, and investing in exploratory R&D or market development. "Stretch" explicitly captures that forward-looking, capability-expanding orientation.

Why other options are incorrect:
- "Fit" focuses on matching strategy to current capabilities and known markets—not exploration.
- "Rational" relies on established data and logical analysis, which may be insufficient for latent needs.
- "Irrational" is not a legitimate planning strategy for intentional market development.

Conclusion: The correct answer is Stretch, which matches the provided answer.

If an organisation is trying to serve potential or less-known consumer needs, it is most likely using a _______________ approach to planning.单项选择题

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