Ex-journalist and science communicator Jo Filshie Brown advises science communicators to use a PHD approach. What do these letters stand for?

Question

BlackTom AI · Accepted Answer

PHD stands for Make it about People; start with the Headline idea; and Describe what the science or scientists can do.

1) Relevant knowledge points and concepts
- Effective science communication centers on audience relevance (people), clarity (lead with the main message), and actionable context (explain what the science or scientists can actually do). Jo Filshie Brown’s PHD mnemonic is a practical guideline to achieve those goals.

2) Step-by-step reasoning process
- Identify the letters: P, H, D.
- Match each letter to a communication principle:
  - P = People: make the story relatable by focusing on who is affected or why it matters to people.
  - H = Headline idea: start with the central message so audiences immediately understand the takeaway.
  - D = Describe what the science or scientists can do: explain the capabilities, limitations, and practical implications of the research.
- Compare these mappings to the answer options: option (c) explicitly states those three elements in the correct order and wording.

3) Calculations
- No numerical calculations are involved; the reasoning is conceptual mapping and elimination of incorrect alternatives.

4) Why the correct answer is correct
- Option (c) exactly captures the PHD mnemonic as taught by Jo Filshie Brown: prioritize people, lead with the headline idea, and describe the science’s practical meaning. Each element is a standard best practice in science communication and matches the mnemonic’s intent.

5) Why the other options are incorrect
- Options (a) and (b) substitute “probabilities” for P; while probabilistic framing can be useful, it is not what PHD stands for in this context. They therefore misidentify the mnemonic.
- Option (d) recommends “include the current hype” and “avoid mentioning any dangers,” which contradicts responsible science communication (encouraging hype and omitting risks is misleading), so it is incorrect.

6) Conclusion
- The correct choice is (c): Make it about people, start with the headline idea, and describe what the science or scientists can do — matching the provided answer.

Ex-journalist and science communicator Jo Filshie Brown advises science communicators to use a PHD approach. What do these letters stand for?单项选择题

类似问题

Scientific information is commonly misunderstood by the general public because:

Why are infographics particularly useful in communicating science to non-scientists?Choose the answer that best answers the above question.

Why is it difficult to communicate effectively with 'the general public'? (Choose all that apply).

A likely consequence of poor science communication is:

You own a bond that pays $64 in interest annually. The face value is $1,000 and the current market price is $1,021.61. The bond matures in 11 years. What is the yield to maturity?

更多留学生实用工具

智能学习助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单