What is plugging?

Question

What is plugging?

BlackTom AI · Accepted Answer

Plugging is promotional activity presented as research rather than genuine survey work: it uses the trappings of survey research to sell or market something.

1. Relevant knowledge points and concepts
- Ethical survey practice distinguishes genuine research (collecting data to inform knowledge) from promotional or commercial activity.
- "Plugging" in survey research terminology means using a survey as a cover to market, advertise, or promote a product, service, or message while implying the activity is exclusively research.

2. Step-by-step reasoning
- Read each option and identify the core action and whether it matches the definition above.
- Option 2 states "Selling or marketing, but giving the impression that survey research is the only endeavor." This explicitly describes promotional activity disguised as research.
- The other options describe different improper activities (fabrication of content, fundraising misrepresentation, political lobbying) that are distinct from selling/marketing disguised as research.

3. Calculations
- Not applicable for this conceptual question.

4. Why the correct answer is correct
- Option 2 directly captures the two essential elements of plugging: (a) selling/marketing activity and (b) misrepresenting that the activity is solely survey research. That is precisely the standard meaning of plugging: presenting promotional content or a commercial agenda under the guise of objective survey research.

5. Why the other options are incorrect
- Option 1 ("Creating false media content in the process of conducting survey research"): describes fabrication or deception in content creation, not specifically promotional selling disguised as research.
- Option 3 ("Fundraising while acting like survey research is the main activity"): fundraising is distinct from commercial selling/marketing; plugging specifically involves marketing or selling rather than soliciting donations.
- Option 4 ("Lobbying for political purposes under the guise of survey research"): political advocacy or covert lobbying is a separate unethical practice; while similar in misrepresentation, plugging refers specifically to commercial promotion.

6. Conclusion
- Therefore the correct answer is: "Selling or marketing, but giving the impression that survey research is the only endeavor." This matches the provided answer.

What is plugging?单项选择题

类似问题

When writing the report about the interviews we will refer to participants using:

On the consent form, we will collect:

Which of the following is not of ethical concern regarding survey research on the Internet?

In the context of an IT research study, when recruiting human participants for a study, you must ALWAYS do the following:

A researcher in the Faculty of Education is investigating tutors’ experiences. She discovers some have been underpaid by the University of Melbourne. She publishes her research and uses the media to advocate for change. Is the researcher’s action appropriate at the University of Melbourne?

One way that anthropologists make an effort to protect informants’ anonymity is by:

更多留学生实用工具

智能学习助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单