Which of the following statements is correct regarding marketing communications today?单项选择题

A

Marketers are reversing the trend toward digital media.

B

Most marketers do not use integrated marketing communications tools or planning.

C

Digital and social media have given birth to a more targeted, more social, but less engaging marketing communications.

D

Advertisers are now able to engage smaller customer segments with more personalized, interactive content.

E

Marketers can no longer utilize cross-platform campaigns.

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