Dividing a market by age, income, or gender is:

Question

BlackTom AI · Accepted Answer

When tackling the question about market segmentation, it helps to recall what each type of segmentation emphasizes.
Option 1: Geographic segmentation focuses on location-based factors such as cities, regions, or climates. This option would not specifically highlight attributes like age, income, or gender, so it does not match the given criteria.
Option 2: Demographic segmentation centers on demographic characteristics of the population, including age, income, gender, education, and family size. Since age, income, and gender are exactly demographic variables, this choice aligns with the definition.
Option 3: Psychographic segmentation deals with psychological attributes such as lifestyle, values, interests, and opinions. While important for understanding consumers, it does not categorize based on age, income, or gender, so it’s not the best fit here.
Option 4: Behavioral segmentation looks at consumer behaviors, such as purchase occasions, usage rate, loyalty, and benefits sought. Although influential for targeting, it does not directly use age, income, or gender as the defining splits.

Putting it together, the statement most accurately describes Demographic segmentation because it explicitly uses demographic attributes (age, income, gender) to divide the market. The other options describe different bases for segmentation that do not center on those particular demographic attributes.

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