Question4(d) [1 mark] Kaput Drones manufactures recreational flying drones. They are currently developing their latest model, Ibis X. Which of the following costs should be included when computing the life-cycle cost of Ibis X? i. Advertising fee paid to promote Kaput Drones’ overall brand: “Think quality, Think Kaput!” ii. Cost of maintaining specialised machines purchased solely for the purpose of making the unique sensor in Ibis X.iii. Producing marketing brochures to promote Ibis X A. i and iii only. B. ii and iii only. C. iii only. D. ii only. E. All three costs should be included. ResetMaximum marks: 1 Flag question undefined题目解析

Question

Question4(d) [1 mark] Kaput Drones manufactures recreational flying drones. They are currently developing their latest model, Ibis X. Which of the following costs should be included when computing the life-cycle cost of Ibis X? i. Advertising fee paid to promote Kaput Drones’ overall brand: “Think quality, Think Kaput!” ii. Cost of maintaining specialised machines purchased solely for the purpose of making the unique sensor in Ibis X.iii. Producing marketing brochures to promote Ibis X  A. i and iii only. B. ii and iii only. C. iii only. D. ii only. E. All three costs should be included. ResetMaximum marks: 1 Flag question undefined题目解析

BlackTom AI · Accepted Answer

We are evaluating which costs should be included when computing the life-cycle cost of the Ibis X drone.
Option A: i and iii only. This choice includes the brand advertising (i) and the product brochures (iii). The global brand advertising is a broad, period-level marketing cost not tied specifically to the Ibis X, so including it in life-cycle cost would overstate product-specific costs. Therefore, this option incorrectly omits the nuance of product-specific manufacturing costs.
Option B: ii and iii only. Here, (ii) refers to the cost of maintaining specialised machines purchased solely for making the unique sensor in Ibis X, which is a product-specific manufacturing cost and should be included in life-cycle costing. (iii) covers producing marketing brochures to promote Ibis X, a direct selling/marketing expense tied to the product; many life-cycle costing frameworks include product-specific marketing costs. This combination matches the idea of costs directly attributable to the product’s development, production, and promotion, aligned with the product’s life cycle.
Option C: iii only. This excludes the product-specific manufacturing cost (ii) and would miss a significant product-related production expense. It also focuses only on one marketing-facing item, which may misrepresent the full life-cycle costs when specialized production assets are involved.
Option D: ii only. This omits the product marketing brochures (iii). While the specialized machines (ii) are relevant, excluding brochure production ignores product-specific selling expenses that are typically part of life-cycle costs.
Option E: All three costs should be included. Including the broad brand advertising (i) would capture a general marketing cost not specific to the Ibis X, potentially inflating the product’s life-cycle cost with costs that benefit the brand as a whole rather than this particular model.
In summary, the core distinction is between product-specific costs (which should be included) and general or non–product-specific costs (which should not). The most defensible choice for product life-cycle costing is to include the product-specific manufacturing cost (ii) and the product-specific marketing cost (iii), but not the broad brand advertising (i).

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