What type of questions should you AVOID using in a Questionnaire?

Question

BlackTom AI · Accepted Answer

Biased questions lead respondents toward particular answers, so they should be avoided in a questionnaire.

1) Relevant knowledge points and concepts
- Validity and reliability: A questionnaire must measure what it intends (validity) and do so consistently (reliability).  
- Types of questions: closed (fixed responses), open (free-text), multiple-choice (a form of closed), and biased/leading questions (phrasing that skews answers).  
- Bias types: leading questions, loaded wording, double-barreled items, and socially desirable wording distort responses.

2) Step-by-step reasoning process
- Step 1: Identify the aim — collect accurate, representative responses.  
- Step 2: Assess each question type’s impact on accuracy. Closed/multiple-choice and open questions can be well-designed to capture information without directing answers.  
- Step 3: Recognize that biased questions actively push respondents toward a preferred response, undermining objectivity.  
- Step 4: Therefore the type to avoid is biased questions, because they compromise data quality.

3) Calculations / intermediate steps
- No numerical calculation is required. The logical intermediate step is: If question phrasing influences answers → data are skewed → conclusions invalid. Hence eliminate biased phrasing.

4) Why the correct answer is correct
- Biased questions introduce systematic error (measurement bias). They change respondents’ mental frame and often inflate or deflate particular responses, making results unrepresentative. Avoiding them preserves validity and enables accurate analysis.

5) Why the other options are incorrect
- Multiple choice style questions: Not inherently harmful; they are commonly used and efficient when answer options are exhaustive and unbiased.  
- Closed questions: Useful for quantitative analysis and easier to code; fine if options are unbiased and comprehensive.  
- Open questions: Provide rich qualitative data and are not inherently biased; they allow respondents to explain in their own words.

6) Conclusion
Because biased questions distort responses and threaten validity, the correct answer is "Biased questions," which matches the provided answer.

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