If Ford allows only one retailer or dealer in a given territory the ability to sell its particular brand, it is using a(n)
Blank
______ distribution strategy.

Question

If Ford allows only one retailer or dealer in a given territory the ability to sell its particular brand, it is using a(n) 
Blank
______ distribution strategy.

BlackTom AI · Accepted Answer

The question describes Ford allowing only one retailer or dealer in a given territory to sell its brand. This is the hallmark of a highly restricted channel, where the brand assigns a single exclusive partner per area.
Option: selective. This would involve a limited number of outlets, but not necessarily just one; multiple carefully chosen dealers might be used. So selective distribution is not the correct match for a single-retailer-per-territory setup.
Option: intensive. This strategy seeks maximum market coverage by using as many outlets as possible, such as mass-market products, which is the opposite of what the scenario describes. Hence, intensive distribution is incorrect.
Option: horizontal. This term relates to channel structures and competition between firms at the same level of the supply chain, such as collusion or parallel channels, rather than describing how many retailers per territory. It does not capture the one-retailer-per-territory idea.
Option: exclusive. By definition, exclusive distribution grants just one retailer the rights to distribute a brand in a defined area, which aligns precisely with Ford’s approach described in the question. This is the correct match.

If Ford allows only one retailer or dealer in a given territory the ability to sell its particular brand, it is using a(n) Blank ______ distribution strategy.单项选择题

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