Question at position 41 Which of the following is a required element of an effective CRM initiative?Segmenting customersPreserving a traditional sales force that communicates with the supply-chain via a traditional paper document/contract systemNone of the other answer choices are correctSending out promotional materials by e-mail to a large random group of a potential customersAll of these answer choices are correctClear my selection

Question

BlackTom AI · Accepted Answer

The question asks which element is required in an effective CRM initiative, listing several options to evaluate.
Option 1: 'Segmenting customers' — This is a core practice in CRM, allowing organizations to tailor interactions and offerings to distinct groups, improving targeting and effectiveness. It is a valid required element in most CRM implementations.
Option 2: 'Preserving a traditional sales force that communicates with the supply-chain via a traditional paper document/contract system' — This describes a legacy, paper-based process and does not align with modern CRM principles, which emphasize digital, integrated, and data-driven communication rather than preserved traditional methods.
Option 3: 'None of the other answer choices are correct' — Since option 1 presents a credible CRM element, this option is incorrect because not all other choices are incorrect.
Option 4: 'Sending out promotional materials by e-mail to a large random group of a potential customers' — This describes a mass, untargeted approach that CRM typically moves away from; effective CRM emphasizes segmentation and personalized outreach rather than blast communications to random groups.
Option 5: 'All of these answer choices are correct' — Given the reasoning above, not all listed items are correct, so this cannot be true.
Therefore, the only option that accurately reflects a required element of an effective CRM initiative is the first one, segmenting customers, while the others describe practices inconsistent with modern CRM goals.

类似问题

What are the main objectives of conducting CRM strategies? (Choose all answer choices that apply)

Which Industries will want to keep using CRM as a major strategic focus in the future?

Question at position 35 Which of the following is NOT one of the key tools and components of CRM?Target MarketingPredicting Supplier BehaviorsCross Selling and Up-SellingEvent Based MarketingClear my selection

Many organizations operate in functional “silos”, with each department having its own systems. How does this impact the effectiveness of CRM implementation?

What system automates each phase of the sales process, helping individual sales representatives coordinate and organize all their accounts?

Blank ______ management CRM systems target sales opportunities by finding new customers or companies for future sales.

What system maintains customer contact information and identifies prospective customers for future sales, using tools such as organizational charts, detailed customer notes, and supplemental sales information?

What is a part of operational CRM that automates service requests, complaints, product returns, and information requests?

更多留学生实用工具

智能学习助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单