Imagine that the manager of Dell’s university sales division (which sells computers and other technology equipment to universities for classroom and office use) has recently come to you for advice. She says, “My plan is to expand the number of choices we offer our customers exponentially. We know people like choice, so the best thing to do is to give them even more of what they want. If our customers like choosing from 4-5 options, they will love choosing from 15-20 options. Our sales should go through the roof!” Which of the following statements is the best assessment of this plan?单项选择题

The manager is correct. Offering consumers more choices is likely to lead to more sales.

The manager is correct. Consumers don’t like the process of choosing when the number of choices are high, but they will be more satisfied by their choice in the end.

The manager is partially correct. Consumers are attracted by choice, but too many choices can make it hard to choose, resulting in potentially negative outcomes.

The manager is incorrect. Consumers do not like choice and they will have a difficult time choosing.

The manager is in incorrect. Varying the number of choices will likely have far less impact than she anticipates.