Which statement best captures the evolution of celebrity endorsement in advertising?单项选择题

Celebrity endorsement remained relatively consistent in its approach until athletes introduced the concept of performance-based credibility in the 1980s

The transition from traditional celebrities to social media influencers marks the only significant shift in endorsement strategy, as it introduced two-way communication with audiences

The progression from royal to influencer endorsements represents a steady decline in endorsement authority, as mass accessibility has diminished exclusivity value

It progressed from institutional trust and to glamour aspirational appeal, to athletes' performance credibility, to relatable engagement