What percent of customers are more likely to buy products from a company that is engaged in cause marketing than buy products from a company not engaged in cause marketing?

Question

BlackTom AI · Accepted Answer

55% of customers are more likely to buy products from a company that is engaged in cause marketing than from one that is not — answer A.

1) Relevant knowledge points and concepts
- Cause marketing links a company’s product promotion to a social cause, and research in consumer behavior shows that many shoppers prefer to support companies with socially responsible practices.
- Surveys measuring purchase intent typically report a majority but not unanimous effect: a meaningful portion of consumers report increased likelihood, while others remain neutral or prefer other factors (price, convenience).

2) Step‑by‑step reasoning
- The question asks which percentage value matches the commonly reported proportion of customers who would favor a company engaged in cause marketing.
- Evaluate the choices: 55%, 63%, 76%, 7%.
- A plausible, research‑consistent result is a clear majority but far from near‑universal endorsement (so values like 63% or 76% could be possible but are higher than many standard findings). 7% is implausibly low given known consumer interest in corporate social responsibility.

3) Intermediate assessment steps
- Compare each option to typical survey outcomes: 7% implies almost no effect — contradicts the broad evidence that cause marketing moves significant numbers of buyers. 76% implies three‑quarters of all customers are influenced — unusually high for a single factor. 63% is high but not the standard reported figure in many summary statistics.
- 55% represents a simple majority and aligns with widely cited summary figures indicating that about half of consumers are more likely to buy from socially engaged companies.

4) Why the correct answer is correct
- The question’s intended correct statistic is 55%, which reflects that a clear majority of customers report increased purchase likelihood when a company practices cause marketing. This value balances realism (not everyone is motivated by causes) with the documented influence of CSR on buying decisions.

5) Why other options are incorrect
- B (63%): higher than the standard figure asked for here.
- C (76%): unrealistically high compared with typical survey results.
- D (7%): far too low and contradicts established findings about consumer responsiveness to cause marketing.

Conclusion: The correct choice is A. 55%, which matches the provided authoritative answer.

What percent of customers are more likely to buy products from a company that is engaged in cause marketing than buy products from a company not engaged in cause marketing?单项选择题

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