Considering our class discussion and materials, which of the below are correct? (select all the apply)

Question

BlackTom AI · Accepted Answer

This question asks us to identify all statements that align with the class discussion and materials. 
Option 1: 'customer segments should be based on shared "jobs to be done"'. This reflects the Jobs-to-be-Done (JTBD) perspective, which suggests that segmentation should focus on the underlying customer needs or tasks they are trying to accomplish, rather than only on superficial demographics or product categories. When groups share similar jobs to be done, they are likely to have similar motivations and constraints, making this a sound basis for segmentation. 
Option 2: 'business models can be different for different companies in the same industry'. This acknowledges that even within a single industry, firms can pursue different value propositions, revenue streams, cost structures, and partner networks. Industry alignment does not mandate uniform business models; differentiation in how value is created and captured is common and often strategic. 
Both statements are consistent with nuanced understandings of customer segmentation and competitive strategy, and neither relies on an overly narrow or incorrect assumption.

Considering our class discussion and materials, which of the below are correct? (select all the apply)多项选择题

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