Using the BCG Matrix, Coca-Cola reviews its product portfolio. Diet Coke has low share in a declining market, while Coke Zero has high share in a stable, low-growth market. What should Coca-Cola do? 单项选择题

A

Both products are popular, so both should continue to receive investment

B

Diet Coke is a cash cow and should be supported; Coke Zero is also a cash cow and should be supported.

C

Diet Coke should be maintained because of Baby Boomer loyalty; Coke Zero should be divested

D

Both are in low-growth markets, so both receive minimal supportd be discontinued.

E

Diet Coke is a dog and should be divested; Coke Zero is a cash cow and should be supported.

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