Which of the following statements regarding the balanced scorecard approach is true?

Question

BlackTom AI · Accepted Answer

The balanced scorecard explicitly combines financial and nonfinancial measures across multiple perspectives to provide a comprehensive view of organizational performance.

1. Relevant knowledge points and concepts
- Origin: Developed by Kaplan and Norton (1990s) as a strategic performance management tool.
- Four typical perspectives: Financial, Customer, Internal Business Processes, Learning & Growth (can be adapted).
- Components: Strategic objectives, measures (KPIs), targets, and initiatives linked by cause-and-effect logic.
- Purpose: Move beyond sole reliance on short-term financial measures to a balanced set that reflects drivers of future performance.

2. Step-by-step reasoning process
- Step 1: Strategy is translated into strategic objectives across multiple perspectives.
- Step 2: For each objective, specific measures (both financial and nonfinancial) are selected to monitor performance.
- Step 3: Targets are set and initiatives identified to achieve objectives.
- Step 4: Performance is reviewed periodically to adjust strategy and actions.
Because the method explicitly requires selecting measures from different perspectives, it inherently encourages using a wide range of measures rather than a single type.

3. Calculations / intermediate steps
- No numerical calculation is required here. The logical intermediate “steps” are the mapping from strategy → perspectives → objectives → measures → targets → initiatives.

4. Why the correct answer is correct
- The balanced scorecard’s structure forces organizations to include multiple measures (financial outcomes and nonfinancial drivers such as customer satisfaction, process efficiency, and learning) so managers see a more comprehensive performance picture and the drivers of future financial results. This design purpose directly supports the statement that it “is designed to encourage the use of a wide range of measures to gauge performance.”

5. Why other common alternatives are incorrect
- “It relies solely on financial measures” is false because that is precisely what the scorecard was created to remedy.
- “It prescribes a fixed set of universal metrics” is incorrect; measures are chosen to reflect an organization’s unique strategy.
- “It’s only for compensation” is misleading: while it can inform incentive systems, its primary role is strategic management and communication.

6. Conclusion
The correct answer is: “The balanced scorecard is designed to encourage the use of a wide range of measures to gauge performance.” This explanation confirms and supports that provided answer.

Which of the following statements regarding the balanced scorecard approach is true?单项选择题

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