1: Companies that design advertising for clients. 2: The advertising of a particular product or service during a particular period of time. 3: The statement of objectives that a client works out with an advertising agency. 4: A defined set of customers whose needs a company plans to satisfy. 5: The amount of money a company plans to spend in developing its advertising and buying media time or space. 6: The choice of where to advertise in order to reach the right people. 7: Choosing to spend the same amount on advertising as one's competitors. 8: A small amount of a product given to customers to encourage them to try it. 9: Free advertising, when satisfied customers recommend products to their friends. 10: Trying to get customers to forward an online marketing message to other people.匹配题

A

Brief

B

(free) Sample

C

Viral marketing

D

Advertising agencies

E

Target customers

F

(advertising) Budget

G

Advertising campaign

H

Comparative-parity method

I

Media plan

J

Word-of-mouth advertising

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