A brand of aspirin (a low-involvement, informational product) wants to communicate the key benefit of "fast relief." Which of the following creative tactics is most appropriate? 单项选择题

A

A message that requires the audience to personally identify with the user.

B

A user-oriented positioning.

C

A long, detailed explanation of the chemical formula.

D

An emotionally authentic scene of a happy family on vacation.

E

A simple, impactful presentation of the "fast relief" benefit.

登录即可查看完整答案

我们收录了全球超50000道真实原题与详细解析,现在登录,立即获得答案。

类似问题

Pedersen Industries wants to initiate a new project. To facilitate the project, an increase in cash of $20,000 will be required and the firm needs to build up $15,000 in inventory. The firm is expecting revenues of $500,000 per year and cost of goods sold (COGS) of $400,000. Pedersen Industries is expecting that Accounts Receivables (AR) will account for 5% of annual sales and Accounts Payables (AP) will account for 10% of COGS. All these changes will occur in year t=1. ​ What is the incremental cash flow effect from the change in Net Working Capital (NWC) in year 1?

When evaluating a new project, firms should include in the projected cash flows all of the following EXCEPT:

The following cost data relate to the manufacturing activities of Newberry Company during the just completed year: Newberry Company's cost data Total actual manufacturing overhead cost incurred $372,000 Predetermined overhead rate $18 per machine-hour Actual machine-hours recorded 21,000 machine-hours Manufacturing overhead for the year is:

Provide the best rationale for what's wrong with supply chains today?

更多留学生实用工具

加入我们，立即解锁 海量真题 与 独家解析，让复习快人一步！