According to the article, “Advertising Is Dead. Long Live Advertising.," which of the following best explains ad blindness?

Question

BlackTom AI · Accepted Answer

Ad blindness means consumers stop noticing or responding to advertising messages placed in the environments where they expect or encounter them — especially in places where they are already shopping or buying products.

1) Relevant knowledge points and concepts
- Ad blindness (also called banner blindness or advertising fatigue) describes a behavioral response: people ignore ads because they are overwhelmed by them or because ads appear in predictable, task-focused contexts (for example, while shopping).  
- Differentiation: subliminal advertising is an attempt to influence below conscious awareness; eye-tracking is a research tool to measure visual attention; AI-targeting configures ads for audiences. None of these are definitions of ad blindness.

2) Step-by-step reasoning
- The core idea in the article is that simply placing ads in traditional buying places no longer guarantees attention because consumers focus on completing purchases and filter out expected promotional material.  
- Therefore ad blindness is best described as the phenomenon of ignoring ads in buying/consumption contexts rather than a technique for creating ads (eye-tracking, AI) or a covert persuasion method (subliminal).

3) Calculations/intermediate steps
- No numerical calculations apply. The logical steps above show how the definition maps to the choices.

4) Why the correct answer is correct
- Choice A explicitly refers to ads placed "in places where consumers are buying products," which matches the article’s use of ad blindness: customers in buying mode tune out promotional messages in those environments. This captures the observed inattentiveness.

5) Why the other options are incorrect
- B (subliminal advertising): a persuasion tactic, not the phenomenon of ignoring ads.  
- C (developing ads using eye-tracking): a research/design method, not ad blindness itself.  
- D (using AI to configure ads): a targeting technique, not the definition of consumers’ ignoring behavior.

6) Conclusion
- Based on the article’s description, the correct answer is A. This explanation confirms and matches the provided answer.

According to the article, “Advertising Is Dead. Long Live Advertising.," which of the following best explains ad blindness?单项选择题

类似问题

You own a bond that pays $64 in interest annually. The face value is $1,000 and the current market price is $1,021.61. The bond matures in 11 years. What is the yield to maturity?

Which of the following statements is CORRECT?

It will cost $9,600 to acquire an ice cream cart that is expected to produce cash inflows of $3,600 a year for three years. After the three years, the cart is expected to be worthless. What is the payback period?

A 3.25 percent Treasury bond is quoted at a price of 99.04. The bond pays interest semiannually. What is the current yield?

更多留学生实用工具

智能学习助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单