There are 3 competing products. Nike Air Zoom (luxury, running) selling for $177.05, Nike Revolution (running) for $61.98 and Allbirds Tree Dashers (running, sustainable) for $99.63. What is the price consumers are willing to pay for the sustainable attribute of the Allbirds? (Answer to 2 decimal places, so $25.32 would be 25.32).     简答题

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A firm's willingnesss to pay for a resource is 

Willingness to pay (WTP) measures the minimum amount an individual is willing to pay in order to obtain a good or service.

Willingness to pay (WTP) measures the minimum amount an individual is willing to pay in order to obtain a good or service.

There are 3 competing products. Nike Air Zoom (luxury, running) selling for $192.73, Nike Revolution (running) for $61.02 and Allbirds Tree Dashers (running, sustainable) for $120.57. What is the price consumers are willing to pay for the sustainable attribute of the Allbirds? (Answer to 2 decimal places, so $25.32 would be 25.32).     

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