A firm assesses attractiveness of a target market and its own competencies using a SWOT analysis.Single choice
A
True
B
False

Question

A firm assesses attractiveness of a target market and its own competencies using a SWOT analysis.

BlackTom AI · Accepted Answer

In this question, the topic is SWOT analysis and what it typically covers. 
Option 1: 'True' — A SWOT analysis examines internal strengths and weaknesses as well as external opportunities and threats; evaluating market attractiveness aligns with the Opportunities and Threats components, while assessing the firm’s competencies corresponds to Strengths. This framing is consistent with SWOT methodology. 
Option 2: 'False' — Saying the SWOT framework does not assess market attractiveness or internal competencies would ignore the core purpose of SWOT, which is to compare internal capabilities (strengths and weaknesses) with external factors (opportunities and threats) to gauge strategic fit.

Therefore, the statement is accurate because SWOT explicitly integrates both market attractiveness and the firm’s own capabilities as part of the strategic assessment.

A firm assesses attractiveness of a target market and its own competencies using a SWOT analysis.Single choice

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