_____________ refers to the notion that the more we encounter a stimulus, the more we grow to like it.

Question

BlackTom AI · Accepted Answer

Mere exposure effect refers to the phenomenon that repeated encounters with a stimulus tend to increase an individual’s liking for that stimulus.

1. Relevant knowledge points and concepts
- Mere exposure effect (Zajonc, 1968): Increased familiarity through repeated exposure leads to more positive evaluations. Mechanisms proposed include perceptual fluency (easier processing feels positive) and reduced uncertainty.
- Motivated reasoning: Cognitive bias where desires or goals influence judgments and evidence evaluation, not simply liking due to repetition.
- Priming effect: Activation of related concepts in memory influences subsequent thoughts or behavior, typically through recent exposure to a stimulus, but not necessarily by increasing liking.
- Forecasting bias (affective forecasting errors): Mistakes in predicting future emotions (e.g., impact bias), unrelated to mere frequency-based liking.

2. Step-by-step reasoning process
- The question states: “the more we encounter a stimulus, the more we grow to like it.” That describes increased liking driven by repeated encounters.
- Match this description to each option:
  a) Mere exposure effect: directly defined as liking increases with repeated exposure — fits exactly.
  b) Motivated reasoning: concerns biased interpretation of evidence to support desired conclusions — does not specifically involve repeated encounters producing liking.
  c) The priming effect: involves activation of mental constructs influencing responses, not a general increase in liking from mere repetition.
  d) Forecasting bias: about predicting future feelings, not increased liking from repeated exposure.

3. Calculations/intermediate steps
- Not applicable for a conceptual question; the intermediate “steps” are the matching of definitions to the prompt, shown above.

4. Why the correct answer is correct
- The core description matches classic experimental findings (e.g., increased liking for unfamiliar stimuli — Chinese characters, faces, shapes — after repeated exposure). The mechanism (familiarity → fluency → positive affect) precisely explains the prompt.

5. Why the other options are incorrect
- Motivated reasoning: involves goal-driven cognitive bias, not mere frequency effects.
- Priming effect: affects accessibility of concepts and behaviors, not inherently an increase in liking with repetition.
- Forecasting bias: concerns errors in predicting future emotional states, unrelated to repeated exposure producing fondness.

Conclusion: The correct answer is Mere exposure effect, which matches the provided answer.

_____________ refers to the notion that the more we encounter a stimulus, the more we grow to like it.单项选择题

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