Becky tells her sales representatives their goal is to generate at least a 15 percent return on investment for all the computer desks they sell. Becky is using a________ pricing strategy.

Question

BlackTom AI · Accepted Answer

The question presents Becky guiding sales reps toward a specific financial target embedded in pricing strategy. 
Option 1: 'target profit' would imply pricing to achieve a fixed profit level per unit or overall, but the stem specifies a return on investment percentage, not just profit per unit. This makes 'target profit' an unlikely match for the given context.
Option 2: 'status quo' pricing focuses on maintaining current prices to match competitors or market norms, not on achieving a defined ROI percentage. Since the scenario emphasizes a calculated return goal, this choice does not fit.
Option 3: 'target return' is a pricing approach where prices are set to achieve a specified return on investment. The phrase 'generate at least a 15 percent return on investment' directly aligns with the concept of a target return pricing strategy, making this option conceptually appropriate.
Option 4: 'sales orientation' pricing centers on maximizing sales volume rather than meeting a particular ROI target, which conflicts with the explicit ROI emphasis in the prompt. This misalignment suggests it is not the right fit for the described strategy.
Option 5: 'competitive parity' aims to set prices to match competitors and maintain relative positioning, rather than pursuing a defined ROI outcome. Since the scenario uses ROI as the performance goal, this option is not correct in the given context.

Becky tells her sales representatives their goal is to generate at least a 15 percent return on investment for all the computer desks they sell. Becky is using a________ pricing strategy.单项选择题

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