Which of the following is NOT a characteristic of the mass communication audience?

Question

BlackTom AI · Accepted Answer

When evaluating characteristics of the mass communication audience, it helps to recall how mass media reaches broad segments of society.
Option 1: 'Homogeneous' — This claim runs counter to the core idea of mass audiences, which are typically diverse in demographics, interests, and backgrounds. The term homogeneous suggests sameness, which is not how mass audiences are generally described.
Option 2: 'Large' — A defining feature of mass communication is that it targets a very large number of people, often numbering in the thousands or millions. This trait aligns with standard theories of mass media reach.
Option 3: 'Anonymous' — In mass communication, receivers are not personally identified by the sender; the audience is treated as a broad, impersonal group. This anonymity is a common characteristic.
Option 4: 'Simultaneous' — Mass media often delivers content to many audience members at roughly the same time, especially with live broadcasts or scheduled programming. This simultaneity is typical of mass communication contexts.
In summary, options 2, 3, and 4 describe characteristics commonly associated with mass communication audiences, while option 1 describes a condition that does not fit the typical heterogeneous and varied nature of such audiences.

Which of the following is NOT a characteristic of the mass communication audience?单项选择题

类似问题

4. The purpose of broadcasting is to reach a large, general audience.

Mass communication is typically characterized by two-way flow.

Which of the following is NOT an aspect of the definition of Mass Communication?

Which of the following structures represents chitin?

In solution, glucose exists in

According to Xenophanes, what should be avoided at a symposium?

What is "kottabos"?

Why are there so many naked figures in vase iconography?

更多留学生实用工具

智能学习助手

风格化写作助手

论文查重助手

文献引用助手

课堂转译助手

课堂笔记助手

Quiz搜索助手

学校历年真题

智能刷题助手

智能匹配练习

希望你的学习变得更简单