Key environmental factors that marketers need to consider when analysing the marketing environment include political, economic, sociocultural, _______________ forces.

Question

BlackTom AI · Accepted Answer

To tackle this question, start by recalling the standard framework marketers use to analyze the macro-environment: political, economic, sociocultural, technological, environmental, legal, and sometimes ethical factors (PESTEL).
Option a: 'environmental, demographic and legal' mixes environmental with demographic (which is not typically listed as a core PESTEL factor) and legal; it also omits technological, making it an inaccurate clustering.
Option b: 'technological, financial and environmental' includes technological and environmental, but 'financial' is not a standard term in the core PESTEL grouping for macro-environment factors, making this option misaligned with the usual categories.
Option c: 'environmental, financial and global' introduces 'financial' and 'global' as factors; while environmental appears, 'global' is not a standard standalone PESTEL factor, and financial is not part of the core PESTEL set in this context.
Option d: 'technological, global and legal' contains technological and legal, but 'global' is not a typical PESTEL factor; it also misses environmental, which is a key element in the list of external forces.
Option e: 'technological, environmental and legal' aligns with the conventional PESTEL sequence by naming the remaining forces after political, economic, and sociocultural: technological, environmental, and legal. This combination fits the expected categorization for the blank in the question.
In summary, the other options either replace or omit one or more of the established macro-environment forces, whereas option e correctly captures the trio of technological, environmental, and legal forces that marketers consider after the first three categories.

Key environmental factors that marketers need to consider when analysing the marketing environment include political, economic, sociocultural, _______________ forces.单项选择题

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