Match the following terms to the correct corresponding description: 1: A condition that exists when research measures what it is supposed to measure. 2: Entities that a marketing department has contact with, but no direct control over. 3: The benefits you receive for the burdens you endure. 4: The 4 P's of Marketing (Price, Product, Place, & Promotion). 5: Occur when a "want" is backed by buying power. 6: Where the "Marketing Concept" begins. 7: A specific type of Marketing Intermediary. 8: Marketing information that already exists, and is accessible by our firm. 9: Any tangible object, service, or idea that we as a firm sell. 10: The only term on this list without a matching description.匹配题