Using the Ansoff Matrix (1957), and the US company Chevy (car manufacturer) as an example, select the way they would incorporate Penetration into their business.

Question

BlackTom AI · Accepted Answer

To tackle this question, first recall what Penetration means in the Ansoff Matrix: growing sales of existing products in existing markets.
Option 1: 'Sell more cars in the USA' fits Penetration perfectly because Chevy is already selling cars in an existing market (USA) and would be seeking to increase volume of the same product in the same market.
Option 2: 'Sell motorcycles in the USA' would be an example of Product Development or Diversification, depending on whether motorcycles are a new product for Chevy; however, motorcycles are a different product line for the company and this moves away from the 'existing product in existing market' concept.
Option 3: 'Sell macaroni and cheese in Italy' involves a different product (macaroni and cheese) and a new market (Italy), which aligns with either Market Development or Diversification, not Penetration.
Option 4: 'Sell motorcycles in Greece' combines a new product with a new market, clearly matching Diversification, not Penetration.
In summary, only Option 1 adheres to the Penetration strategy, which is about boosting sales of the current product in the current market, while the other options introduce new products or new markets and thus represent other growth strategies within the Ansoff framework.

Using the Ansoff Matrix (1957), and the US company Chevy (car manufacturer) as an example, select the way they would incorporate Penetration into their business.单项选择题

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