The Biggs Department Store chain has hired an advertising firm to determine the types and amount of advertising it should invest in for its stores. The three types of advertising available are television and radio commercials and newspaper ads. The retail chain desires to know the number of each type of advertisement it should purchase in order to maximize exposure. It is estimated that each ad or commercial will reach the following potential audience and cost the following amount: Exposure (people/ad or commercial) Cost (US$) TV commercial 40,000 16,000 Radio commercial 28,000 14,000 Newspaper ad 29,000 8,000 The company must consider the following resource constraints: The budget limit for advertising is $100,000. The television station has time available for 6 commercials. The radio station has time available for 10 commercials. The newspaper has space available for 5 ads. The advertising agency has time and staff available for producing no more than a total of 12 commercials and/or ads. The number of Newspaper ads cannot be more than twice the number of Radio commercials. If this problem is formulated as an integer and also a linear programming problem (separately), the maximization ("Z", the optimal solution) of the exposure would be, respectively:单项选择题
A
Integer Programming: x1 = 6; x2 = 4; x3 = 6; Linear Programming: x1 = 6; x2 = 4.57 ; x3 = 5;
B
Integer Programming: x1 = 6; x2 = 4; x3 = 5; Linear Programming: x1 = 6; x2 = 4.57 ; x3 = 5;
C
Integer Programming: x1 = 1; x2 = 3; x3 = 5; Linear Programming: x1 = 1.5625; x2 = 2.5 ; x3 = 5;
D
Integer Programming: x1 = 1; x2 = 3; x3 = 4; Linear Programming: x1 = 1.5625; x2 = 2.5 ; x3 = 5;
E
None of the above
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Qualis Investments is a private limited business that manages personal financial portfolios. The company manages six mutual funds and has a client that has acquired $750,000 from an inheritance. Characteristics of the funds are given in the table below. Qualis Mutual Fund Data Expected Annual Return Risk Measure 1 Qualis Low-priced Stock Fund 7.23% 11.87 2 Qualis Mutilnational Fund 8.42% 12.62 3 Qualis Mid-cap Stock Fund 6.66% 13.72 4 Qualis Mortgage Fund 2.72% 3.37 5 Qualis Income Equity Fund 8.89% 8.4 6 Qualis Balanced 3.50% 6.91 The company recommends that no more than $300,000 be invested in any individual fund, and that at least $80,000 be invested in each of the mid-cap stock and mortgage fund. The total amount invested in the low-priced and multinational funds are at least 35% of the total investment. The client would like an average return of at least 6%. Assume that X1- X6 represent the dollar amounts invested in funds 1 through 6, respectively. Which of the following is the constraint for investment in low-priced and multinational funds?
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