Personal selling, sales promotions, and public relations are all part of a company's
Blank
______. These elements should be coordinated under a(n)
Blank
______ strategy in order to develop better customer relations.

Question

Personal selling, sales promotions, and public relations are all part of a company's 
Blank
______. These elements should be coordinated under a(n) 
Blank
______ strategy in order to develop better customer relations.

BlackTom AI · Accepted Answer

Personal selling, sales promotions, and public relations are elements of the promotional mix, so the correct pair is "promotional mix; integrated marketing communications."

1. Relevant knowledge points and concepts
- Promotional mix: the set of tools a company uses to communicate with customers and promote its products—typically advertising, personal selling, sales promotion, public relations, direct marketing, and increasingly digital/social media.
- Integrated Marketing Communications (IMC): a strategic approach that coordinates all promotional tools and messages so they present a consistent, unified brand experience to customers, improving effectiveness and customer relationships.

2. Step-by-step reasoning
- Identify the three listed items: personal selling, sales promotions, public relations. These are classic members of the promotional mix toolkit.
- Determine what overarching concept groups those items: the promotional mix groups communication tools used to influence purchase behavior.
- Decide what strategy should coordinate these elements to develop better customer relations: a coordinated communications approach—IMC—aligns messages, timing, and channels to build consistent relationships.

3. Calculations or intermediate steps
- No numerical calculation is required. The logical steps above map each term to its correct category and to the coordinating strategy.

4. Why the correct answer is correct
- Personal selling, sales promotion, and public relations are clearly communication tools aimed at influencing customers—defining them as parts of the promotional mix is textbook. IMC is the recognized strategy for coordinating those tools so messaging, timing, and customer touchpoints reinforce one another, which improves clarity, trust, and long-term customer relations.

5. Why other options are incorrect
- "Publicity efforts; product development": Publicity is a single activity (part of PR), and product development is about creating products, not coordinating communications.
- "Targeted advertising; market research": Targeted advertising is one promotional tactic, and market research is an information-gathering function, not a communications coordination strategy.
- "Social media; integrated social media": Social media is a channel, not the whole mix; "integrated social media" is not the established strategic framework for coordinating all promotional tools.

6. Conclusion
The correct answer—promotional mix; integrated marketing communications—matches the provided answer.

Personal selling, sales promotions, and public relations are all part of a company's Blank . These elements should be coordinated under a(n) Blank strategy in order to develop better customer relations.单项选择题

类似问题

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Personal selling, sales promotions, and public relations are all part of a company's Blank ______. These elements should be coordinated under a(n) Blank ______ strategy in order to develop better customer relations.单项选择题