Which of the following illustrates the use of information systems to strengthen customer intimacy? 单项选择题

A

A software producer's use of information systems to introduce new versions of its software on an annual basis

B

A watch manufacturer's use of information systems in selling custom, made-to-order watches directly to customers

C

A retailer's use of information systems to keep track of user preferences and recommend products aligned with those preferences

D

A computer manufacturer's use of information systems to facilitate direct access from suppliers to their production schedules

E

A grocery store chain's use of information systems to produce products and services at a lower price than competitors

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The manager of Bean There, Done That implements an ERP dashboard showing average customer wait time, gross profit margin, and inventory turnover rate. By using this dashboard to monitor real-time data, the manager is primarily leveraging the ERP system to achieve what?

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________ is an intangible benefit of information systems.

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