Social Media can sometimes have negative effects as well as positive similar to the Dell example in the book. Dr. Rice once posted information on social media about a product failure of his ______.

Question

BlackTom AI · Accepted Answer

Dr. Rice posted about his hiking boots failing on social media, which illustrates how a single consumer complaint can spread widely and produce negative consequences similar to the Dell example in the book.

Relevant knowledge points and concepts:
- Social media amplifies customer complaints quickly, turning individual product failures into public relations issues.
- Case-study examples in business/marketing texts often contrast positive viral campaigns with negative word-of-mouth when products fail.
- The question tests recall of a specific anecdote (Dr. Rice’s post) and the type of product involved.

Step-by-step reasoning:
1. Read the stem: it refers to a product failure Dr. Rice posted about on social media.
2. Scan the answer choices: A) Sandals, B) Hiking Boots, C) Running shoes, D) Stealth Airplane.
3. Recall the anecdote from the course/book: the illustrated example involved outdoor footwear used on trails that broke, which is consistent with “hiking boots.”
4. Match details: “product failure” in an outdoor/adventure context aligns best with hiking boots rather than casual sandals, running shoes, or an impossible/irrelevant option like a stealth airplane.
5. Select B because it directly corresponds to the remembered example.

Why the correct answer is correct:
- The anecdote explicitly describes Dr. Rice posting about hiking boots that failed (e.g., sole separation or structural failure) while hiking. That concrete instance was used to show how social media can turn a single failure into broader reputational or consumer-awareness issues.

Why the other options are incorrect:
- A (Sandals): Less consistent with the trail-specific context and not the product named in the anecdote.
- C (Running shoes): Different category of athletic footwear; the story centered on hiking gear, not running.
- D (Stealth Airplane): Implausible and clearly not part of a consumer social-media anecdote.

Conclusion:
All points confirm the correct choice is B. Hiking Boots, matching the provided answer.

Social Media can sometimes have negative effects as well as positive similar to the Dell example in the book. Dr. Rice once posted information on social media about a product failure of his ______.单项选择题

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