Based on the shift from destination marketing to destination management, which of the following tasks become more important for a destination such as Bhutan? 1: Improving the destination's reputation, transforming tourism with specific goals ____ 2: Project management plays an important role in the organization ____ 3: Focusing exclusively on developing a marketing strategy to increase the number of guests ____ 4: Increasing the awareness of the destination through advertising and promotion to increase tourist traffic ____ 5: Holistic approach to develop the destination with multiple stakeholders guided by a common strategy ____匹配题

题目图片
A

Less important (destination marketing)

B

More important (destination management)

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