The number of people who complete a form on a landing page divided by the number of people who visited the page is called...

Question

BlackTom AI · Accepted Answer

The question asks for the term used when you take the number of people who complete a form on a landing page and divide it by the number of people who visited that page.
Option a: 'Call to action' refers to the prompt or button encouraging action, not the metric itself. It does not represent a ratio of completions to visits.
Option b: 'Bounce rate' measures the percentage of visitors who navigate away after viewing only one page, which is the opposite end of the funnel and unrelated to form completions.
Option c: 'Content marketing' is a strategy or discipline, not a metric; it describes how content is used to attract and engage, rather than a calculation of conversions.
Option d: 'Conversion rate' is precisely the metric defined as completions (e.g., form submissions) divided by visits to the page, expressing how effectively visitors take a desired action.
In summary, the correct concept is the conversion rate because it captures the efficiency of turning visitors into completed forms. The other options either describe actions, behaviors, or strategies rather than a computed ratio of completions to visits.

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