Revolve Juices is a hypothetical juice company that makes bottled, cold-pressed juices. It creates its juice by pressing (rather than heating) pulverized fruits and vegetables to extract juices. Proponents of cold-pressing claim that the resulting juice is healthier because more of the nutrients and “live enzymes” are preserved in the juice, although there is no scientific evidence that “live enzymes” exist or have any health benefits. Which of the following facts would convey the most negative information about how profitable Revolve Juices is likely to be in the future?单项选择题

A

A) The retail price of a 350 mL bottle of Revolve Juice is about $8, compared to a price of $2 to $3 for a typical 350 mL bottle of conventional juice such as Snapple.

B

B) In general and across many product categories, the vast majority of consumers are unwilling to pay a premium for products with unfounded health claims.

C

C) Revolve’s cold-pressed juice is not easily preserved, which means that it must be transported and stored always at cold temperatures. Retailers also have higher wastage rates because unsold product must be discarded after three days.

D

D) While some people like the intense and complex taste of Revolve Juices, many find taste of Revolve Juices to be overwhelming, not fruity enough, or not sweet enough.

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