当两个或多个品牌在某些属性上相互比较时,这被认为是________广告。Single choice
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如果 Trek 自行车公司是电动自行车行业的市场领导者,它应该利用比较广告来更好地触达其目标受众。
__________ refers to a strategy in which a message compares two or more specifically named or recognisably presented brands and evaluates them in terms of one or more specific attributes.
Comparison ads are rarely seen outside the United States due to cultural customs or legal restrictions of other nations.
A comparative ad
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