Question at position 10 A key reason firms must satisfy customers with their business-level strategy is that...................... earned from relationships with customers are the life blood of all organizationsreturnsresourcescostnone of the above单项选择题
A
returns
B
resources
C
cost
D
none of the above

Question

Question at position 10 A key reason firms must satisfy customers with their business-level strategy is that...................... earned from relationships with customers are the life blood of all organizationsreturnsresourcescostnone of the above单项选择题

A

returns

B

resources

C

cost

D

none of the above

BlackTom AI · Accepted Answer

Returns earned from relationships with customers represent the revenue and profit flows that sustain an organization’s operations and future investments. Business-level strategy is designed to create and deliver value to target customers so the firm earns ongoing monetary returns (sales revenue, margins, and profits) from those relationships.

1) Relevant knowledge points and concepts
- Business-level strategy: positioning, value proposition, and actions to attract and retain customers.
- Customer satisfaction and relationship management: drive repeat purchases, higher lifetime value, referrals, and reduced churn.
- Returns (revenue/profit) vs. resources vs. cost: returns are inflows; resources are inputs (assets, capabilities); costs are outflows (expenses).

2) Step-by-step reasoning
- A firm implements a business-level strategy to satisfy customer needs and create differentiated value.
- Satisfied customers buy repeatedly and recommend the firm, producing predictable sales and profit streams.
- Those sales and profits — the returns — finance payroll, R&D, capital expenditures, and provide retained earnings for growth.
- Without sufficient returns, the firm cannot sustain operations regardless of its resources or cost structure.

3) Simple financial relationship (conceptual)
- Revenue (returns) − Costs = Profit.
- If returns fall below costs, the firm loses money; therefore generating returns is essential.

4) Why the correct answer is correct
- The phrase “lifeblood of all organizations” refers to the monetary inflows that keep a business alive: returns from customers. Business-level strategy exists to secure those customer-driven returns by ensuring value, loyalty, and repeat business.

5) Why other options are incorrect
- Resources: resources (capital, people, assets) are inputs the firm uses, not the direct outcome earned from customer relationships.
- Cost: costs are expenditures the firm incurs; they are the opposite of returns.
- None of the above: incorrect because one option (returns) clearly fits the phrase.