In business ethics, the statement, “Do better”:

Question

BlackTom AI · Accepted Answer

“Do better” functions as a comparative ethical injunction: it tells a company to raise its ethical performance relative to others.

1) Relevant knowledge points and concepts
- Comparative vs. absolute ethical directives: a comparative directive asks an actor to exceed peers; an absolute directive asks for an absolute standard (e.g., “be ethical”).
- Competitive positioning in business ethics: statements framed in comparative language typically aim to change behavior by referencing rivals’ practices.
- Motivational framing: short directives like “Do better” are meant to push improvement in a specific dimension (here, ethics).

2) Step‑by‑step reasoning
- Read the phrase “Do better.” Without further qualification, “better” implies a comparison to some baseline. In a business context, the natural baseline is competitors or industry practice.
- Therefore the statement most directly signals a desire that firms surpass rivals in ethical conduct.
- Check the answer options against that reading.

3) Intermediate interpretive steps (explicit)
- Option A: “serves as a motivating goal for companies who rank second in ethical value to another company.” This narrows the target to second‑place firms. While “do better” might motivate second‑place firms, the phrase is not limited to them; it addresses any firm relative to competitors.
- Option B: “directs companies to be more ethical than their competitors are.” This matches the comparative sense of “better” and applies to the competitive context.
- Option C: “means that by focusing on outperforming the competition in all ways, a company will become more ethical.” This conflates general competitive outperformance with ethical improvement; “do better” specifically targets ethical behavior, not all performance dimensions.
- Option D: “applies to all companies, even those that already demonstrate ethical leadership.” If a firm already demonstrates ethical leadership, the comparative command to “do better” would mean beat competitors’ ethics, but the option’s wording implies a universal absolute application rather than a comparative target.

4) Why the correct answer is correct
Option B precisely captures the comparative meaning: “Do better” asks firms to raise their ethical standards so they exceed competitors. It reflects the intended target (companies) and the comparative object (competitors’ ethics).

5) Why the other options are incorrect
- A is too narrow (only second‑place firms).
- C mistakes “do better” for general competitive strategy rather than specifically ethical improvement.
- D mischaracterizes the phrase as an unconditional universal directive rather than a comparative one.

6) Conclusion
The correct choice is: directs companies to be more ethical than their competitors are. This matches the provided answer.

In business ethics, the statement, “Do better”:单项选择题

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