Mountain Dew is a brand known for sponsorships of adventure events such as snowboarding and skateboarding competitions. What is the most likely objective of Mountain Dew's sponsorship of these events?单项选择题

A

To express commitment to the community or on social issues.

B

To create perceptions of key brand image associations.

C

To become part of a personally relevant moment in consumers' lives.

D

Using the central route of persuasion.

E

To entertain key clients or reward key employees.

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