According to McCombs, the second level of agenda setting is ______ that the media associate with an attitude object to the specific features of the image in an individual's mind.

Question

BlackTom AI · Accepted Answer

Second-level agenda setting (also called attribute agenda-setting) describes the transfer of salience of particular attributes from the media to the public’s image of an attitude object.

1) Relevant knowledge points and concepts
- Agenda-setting theory (McCombs) has two levels. The first level: media tell us what issues to think about (issue salience). The second level: media tell us what attributes of those issues are most important — i.e., which features of the attitude object should stand out in people’s minds.
- “Attribute” = a specific feature or characteristic of an attitude object (e.g., competence, honesty, economic impact).
- “Transfer of salience” means the prominence or importance that the media give to those attributes becomes reflected in audience perceptions.

2) Step-by-step reasoning
- The question text frames second-level agenda setting as a process linking media-associated features to the individual’s mental image of the attitude object.
- McCombs’s definition emphasizes transferring the salience (prominence) of a dominant set of attributes. That matches the phrase “transfer of salience of a dominant set of attributes.”
- Therefore the correct completion is the option that explicitly names this transfer of attribute salience.

3) Intermediate steps (conceptual, not numeric)
- Identify: second-level = attribute emphasis.
- Match: “transfer of salience” = the key mechanism described by McCombs.
- Confirm: “dominant set of attributes” = the attributes media associate most strongly with the object.

4) Why this answer is correct
- It precisely restates McCombs’s second-level agenda-setting concept: media emphasize certain attributes and that emphasis transfers to public perception, shaping the specific features of the image in an individual’s mind.

5) Why other options are incorrect
- “The transfer of a set of communication characteristics” is vague and does not specify attribute salience. 
- “The implementation of an objective evaluation of an item” wrongly implies neutrality and judgment rather than salience transfer. 
- “A contradiction to the process of framing” is incorrect because second-level agenda setting is related to attribute emphasis and often overlaps with framing, not contradicts it.

Conclusion: The correct answer is “the transfer of salience of a dominant set of attributes,” which matches the provided answer.

According to McCombs, the second level of agenda setting is ______ that the media associate with an attitude object to the specific features of the image in an individual's mind.单项选择题

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