According to Bloomberg (11/24/2024), when Amazon first started AWS “Amazon built its own data centers but equipped them with servers and network switches made by other companies. [James] Hamilton [senior vice president] spearheaded an effort to replace them with custom hardware, starting with servers. Since Amazon would be buying millions of them, Hamilton reckoned he could lower costs and improve efficiency by tailoring the devices for his growing fleet of data centers and leaving out features that

AWS didn’t need.” This suggests that Amazon’s vertical integration into servers and other data center hardware was motivated by:

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Question

According to Bloomberg (11/24/2024), when Amazon first started AWS “Amazon built its own data centers but equipped them with servers and network switches made by other companies. [James] Hamilton [senior vice president] spearheaded an effort to replace them with custom hardware, starting with servers. Since Amazon would be buying millions of them, Hamilton reckoned he could lower costs and improve efficiency by tailoring the devices for his growing fleet of data centers and leaving out features that

AWS didn’t need.” This suggests that Amazon’s vertical integration into servers and other data center hardware was motivated by:

Access PDF Here:

Click to open: 
Download Amazon Plans to Rival Nvidia With Its Own AI Chips - Bloomberg.pdf

BlackTom AI · Accepted Answer

Replacing off‑the‑shelf servers with purpose‑built machines to cut costs and boost efficiency is a classic strategic motive for vertical integration (specifically backward integration into component manufacture).

Relevant knowledge points and concepts:
- Vertical integration: firm ownership/control of upstream suppliers or downstream distributors (here, AWS building its own servers).
- Strategic motives: capture cost savings, achieve economies of scale, customize products to core operations, protect quality, and improve operational efficiency.
- Transaction‑cost and resource‑based perspectives: firms internalize activities when doing so reduces transaction costs or leverages firm‑specific capabilities to create competitive advantage.

Step‑by‑step reasoning:
1. Bloomberg describes Hamilton’s move to replace third‑party servers with custom hardware because Amazon would be buying “millions of them.” Buying at that scale enables economies of scale and bargaining power to justify in‑house design and production.
2. Customizing hardware and “leaving out features that AWS didn’t need” directly targets unit cost reduction and operational efficiency—aims to lower production and operating costs and tailor assets to Amazon’s specific processes.
3. Those aims—cost reduction, efficiency improvements, and tailoring assets to enhance competitiveness—are strategic objectives that motivate vertical integration to capture margins and performance advantages internally.

Why the correct answer is correct:
- The passage explicitly ties the integration to cost lowering and efficiency by exploiting scale and tailoring products; these are strategic business decisions rather than remedies for market failures or efforts to create a new market.

Why other options are incorrect:
- Market failure: implies externalities, public goods, or information asymmetries preventing private provision; not relevant here.
- Develop a market: would mean creating demand or standardizing a new market; the passage focuses on cost/efficiency, not market creation.
- Counter market power: would be integration to escape a monopolistic supplier; while related, the text emphasizes scale/cost/efficiency rather than escaping supplier exploitation.

Conclusion: The vertical integration described is motivated by Strategy, which matches the provided answer.

类似问题

The merger of two companies in the same industry that make products required at different stages of the production cycle is called ________.

Vertical integration occurs when:

Question at position 9 Which of the following is a risk of vertical integration?Higher coordination and influence costs.Lower exposure to supplier opportunism.Reduced transaction costs.Greater flexibility in supplier choice.Clear my selection

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