How can a firm use its internal strengths to address an external opportunity by effectively combining primary and support activities in the value chain?Single choice

A

By focusing solely on improving support activities, like procurement, to capitalize on opportunities without enhancing primary activities

B

By leveraging strengths in support activities (e.g., technology development) to enhance primary activities (e.g., marketing), enabling the firm to exploit external opportunities

C

By reducing investment in primary activities, like operations and logistics, and focusing on external market trends

D

By eliminating weaknesses in support activities without coordinating with primary activities

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