How can a firm use its internal strengths to address an external opportunity by effectively combining primary and support activities in the value chain?Single choice
By focusing solely on improving support activities, like procurement, to capitalize on opportunities without enhancing primary activities
By leveraging strengths in support activities (e.g., technology development) to enhance primary activities (e.g., marketing), enabling the firm to exploit external opportunities
By reducing investment in primary activities, like operations and logistics, and focusing on external market trends
By eliminating weaknesses in support activities without coordinating with primary activities
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