A good reputation is very important to a Professional Services Firm. Considering the following do they lead to a good reputation (antecedent), or result from a good reputation (consequence) or both? 1: WOM ____ 2: Trust ____ 3: Trust ____ 4: Attract and retain talent ____ 5: Charge premium prices ____ 6: Lowers marketing costs ____Matching

A

Consequence

B

Antecedent and Consequence

C

Antecedent

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